CO-FOUNDERS
Meet Jeff Goodsill and Twain Martin, the visionaries behind Upheaval Games. With fifty years of combined experience, they’ve been key in developing major titles and generating significant revenue. Their deep industry knowledge and passion for innovation drive Upheaval’s mission to redefine gaming.
Jeff Goodsill
Chief Executive Officer
Jeff Goodsill’s career in technology and gaming spans over 25 years. He has a strong track record in building and leading successful game studios. As CEO, Jeff brings extensive experience from roles at Tencent Boston, Iron Lore, Papyrus, and Ensemble Studios. His leadership has driven these studios to new heights.
Jeff’s ability to take startups from their earliest stages to thriving and profitable ventures, leading to significant acquisitions, is a testament to his expertise. His work on iconic franchises like Age of Empires, Nascar Racing, and Titan Quest, games that have sold over 30 million units and generated more than $1 billion in sales shows his skill in creating experiences that leave a lasting impact on players worldwide.
But it’s not just about the numbers. Jeff is committed to the craft of game development, constantly looking for ways to improve player experiences. His focus on integrating AI into the development cycle is just one example of how he’s working hard to ensure Upheaval Games isn’t just keeping up with the industry’s demands but helping to shape its future.
Twain Martin
Chief Technology Officer
Twain Martin’s career in the gaming industry spans several decades. During this time, he has built core technologies for some of the most respected studios, including Blizzard, Obsidian Entertainment, Tencent, Trion Worlds, and Arkane Studios. As a leading engineer, Twain has played a crucial role in developing many influential games.
Twain was among the first to implement databases effectively in game development, significantly lowering the games’ complexity while enhancing quality. His work in generative AI enables more dynamic game environments, reducing development time and cost. At companies like Blizzard, Obsidian, and Tencent, Twain played a key role in enhancing game functions and player experiences, contributing to the success of titles like World of Warcraft, Redfall, and Wildstar.
Twain’s focus on refining extremely technical aspects of game development has made a lasting impact on the industry. The games he has worked on continue to be celebrated and played for their quality, which largely reflects his commitment to creating meaningful experiences for players.
Joe Schwartz
Senior AI Programmer
Joe’s career in game development is marked by his leading role in integrating AI into the creation process. With a background in System Engineering and degrees in Computer Science, Physics, and Theatre, Joe brings a unique blend of skills to the table. Over his 5+ years in the industry he has consistently demonstrated a proactive approach to problem solving and commitment to mastering new technology.
Joe has been vocal in advancing the use of generative AI in game development which he believes is key to the future of the industry. His work has not only enhanced productivity but has also help to mold the next wave of gaming experiences.
His dedication to refining the technical aspects of game development prove his belief that AI can dramatically improve the process and the final product.
Our Mission
We are convinced that there is a vast potential in gaming that has yet to be discovered. Our mission is to unlock this potential by overcoming the limitations of traditional development processes. Our AI-first approach not only streamlines production but also empowers developers to concentrate on what they do best: creating unforgettable games.
Our Vision for Gamers
For gamers, we promise not only new games but also new types of gaming experiences. Our AI-driven interactions serve as the gateway to worlds where the only limit is your imagination, offering unparalleled control, freedom, and opportunities for exploration and interaction.
Our Core Values
At the heart of Upheaval Games are the values that guide us in every decision we make and every game we create. These principles reflect who we are and what we strive for, shaping our culture and defining our path forward.
Innovation
We dare to dream big and challenge the status quo. Our commitment to radical change drives us to explore new ideas, experiment with emerging technologies, and continually push the boundaries of what’s possible in gaming.
Quality
Excellence is our benchmark. From the smallest details to the overarching narratives, we ensure every aspect of our games is polished and impactful. We believe a job is not done until it exceeds expectations. We are committed to completing each task or project to the fullest extent before embarking on a new endeavor, ensuring every detail is addressed and every aspect is polished. This approach reflects a deep sense of responsibility and a commitment to excellence.
Integrity
We believe in doing business the right way. Honesty, transparency, and accountability are at the core of our interactions, whether with our team members, partners, or the gaming community. We build trust through our actions and decisions.
Collaboration
Great things happen when we work together. We foster a culture of collaboration and respect, where diverse ideas, people and perspectives are welcomed and valued. Together, working as a team, we achieve more than working as a group of individuals.
Sustainability
As we innovate, we also consider our impact on the broader world. We are committed to practices that are not only sustainable for our business but also beneficial for our planet and society.
Join Us at Upheaval Games
Where these values are not just words on a page—they are the essence of who we are and how we operate. At our core, innovation that positively impacts society drives us. Here, every idea matters, and every voice is heard. Join us in crafting the next generation of interactive entertainment experiences.